Consumerism has been completely changed by the introduction of our newest marketplace: the Internet. And while people have access to products and information that before were only word of mouth, they also have access to opinions and anything negative that your business may have produced, all at the touch of a button. And as a […]

Finished setting up your Google My Business account? Well, there’s no stopping there. Google has a great tool for local businesses! It’s called the Marketing Kit for Local Businesses, and it has a host of awesome things you can use to make your business thrive online and in your store. To start, simply input your […]

Introduction: What Are Local Service Ads? It’s true, some industries have a harder time seeing success from traditional pay-per-click advertising. CPCs can be extremely high, competition can be fierce, and you may very well be paying for clicks that rarely materialize in business. Naturally, Google has a new solution. Google Local Service ads are a […]

It’s become like second nature to us. An automatic, never-ending cycle. We have a question. A need. An issue. We pull out our phone or computer and type whatever we need into Google. It spits out millions of websites and places where we can find solutions or answers. We search and receive what we need. […]

At Searchalytics, we build a large percentage of our websites on WordPress and we’re all huge fans of Elementor. Maybe we’ll discuss our fandom in another post but we want to highlight the easiest way to setup form event tracking and goal tracking. Goal tracking is extremely important to measure the performance of the website […]

With much of us stuck at home and uncertainty abounding, website traffic is surging in record numbers. Companies like Verizon and AT&T have shown greater than 20% increases in wireless and fiber broadband service. We’re stressing out the internet and major companies are planning to improve their mobile networks. Increased online numbers present an opportunity […]