Turn Searches Into Sales!

Published January 29, 2024

Maximize Your Business with Google Local Service Ads


Google LSA’s: Premium Spot on Google for Local Companies

Google Local Service Ads (LSA) is a platform provided by Google to help businesses connect with local customers. Local Service Ads are specifically designed for service-oriented businesses, such as plumbers, fence installers, moving companies, and so many other professionals. The Local Service Ads platform is constantly evolving and more business categories are being added constantly. For the most current and accurate information about Google Local Service Ads, it’s recommended to check the official Google Ads documentation or contact a marketing company who is familiar with the platform directly.


What are the Benefits of Local Service Ads?

Utilizing Local Service Ads (LSAs) offers several advantages, notably their effectiveness in generating superior leads. With an impressive 80% conversion rate for local searches, Google LSAs prove to be a more efficient option. Additionally, other perks of incorporating LSAs into your business strategy include:

  1. Local Visibility: Local Service Ads appear at the top of Google search results when people search for services in their area. This placement can increase the visibility of your business to potential customers.
  2. Pay Per Lead: With Local Service Ads, businesses pay per lead rather than per click. This means you only pay when a customer contacts you directly through the ad, such as by phone or through the message feature.
  3. Google Guarantee: Businesses that participate in Local Service Ads can opt to join the Google Guarantee program. This program provides customers with added confidence by offering a money-back guarantee on services booked through the ads.
  4. Verification Process: Businesses interested in using Local Service Ads typically need to go through a verification process to ensure they meet Google’s standards. This can involve background checks and other measures to build trust with potential customers.
  5. Ad Format: Local Service Ads include the business’s name, city, phone number, hours of operation, and Google reviews. Customers can easily contact the business directly through the ad.

These features collectively contribute to a powerful tool for businesses aiming to establish a strong online presence and connect with their local audience effectively.

How do Local Service Ads Work?

Your Local Services Ad appears at the top of Google Search results when people search for the services you offer in your chosen areas. Potential customers can click or tap on your ad to call you, send a message request, or schedule a booking directly through your ad. You can manage leads and jobs directly through your profile.

After receiving a customer inquiry, you will be notified through both email and the Local Service Ads platform. After this, the potential lead is yours to manage and it’s all up to your team to turn that lead into a conversion. A warning to you and your team though… Regularly failing to answer calls or respond to messages from the platform may affect your ad ranking.

Google Guaranteed

The Google Guarantee badge is a big deal for service providers. If you have this badge, it means you’ve passed thorough background and license checks. When you check Local Services listings, you can spot these trustworthy providers by looking for the Google Guarantee badge next to their names.

Being backed by the Google Guarantee has perks. If a customer, who found you through Local Services Ads, isn’t happy with your work quality, Google might reimburse them up to the amount they paid for the initial service. There’s a lifetime limit on this, and it’s up to Google’s discretion.

So, having the Google Guarantee can help you attract new customers. With Local Services Ads, your business shows up at the top of Search, you connect with local customers, and you only pay when a customer reaches out from your ad.

Why use a Marketing Agency to Manage your Local Service Ads

Using a marketing agency to manage your Local Service Ads is vital to not only help gain more leads but gain leads that are proven to be successful quickly! A professional marketing agency stays up to date on all the Local Service Ad information so you don’t have to. You can focus on the daily business and Searchalytics can focus on creating and maintaining a consistent brand that inspires loyalty and drives growth.

Power up your digital presence, unleash your brand’s potential. Whether you’re looking to improve your online presence, launch a new advertising campaign, or develop a comprehensive marketing strategy, Searchalytics has the expertise and resources necessary to help you succeed. Contact us today!

By Sergey Savin

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