Local SEO is vital for your business! We are well past the days of looking up businesses in the yellow pages and we’re now looking for services online and on our phones. Local SEO helps get your business in front of the eyes of potential customers that are seeking your services.
With the right optimization, local SEO can lead to more visitors, keep your phone ringing, and lead to more revenue once you are dialing in your website and your Google My Business listing.
When it comes to local SEO, there are novices and there are experts. Let the SEO experts at Searchalytics improve your online presence so current and potential local customers will look to you for their plumbing needs. To get started, we’ll take a look at some of the tactics you can use to help your business not only show up in the search results but become a leader in local SEO to stand out among your competition.
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Using your Google My Business listing to showcase the services and products you provide is a great way to show up for specific queries in Google. Do you provide water softeners or fixture updates? Can you help with commercial plumbing or restaurant plumbing? While users might not know your business name when they search for something they need, having your products or services show up in their search will make all the difference.
Think of service areas as letting your customers know where you operate. Do you operate in one city or town, or do you also cover the smaller towns around your main area? Having accurate service areas for your business is key to showing up in the search results within the areas you serve as customers look for you. You can be as broad or specific as you want, starting with nation to state, county, and city.
Google My Business, also known as GMB, is the listing that comes up on Google when you search your business using that search engine. Since it’s the most widely used search engine, it makes the most sense to focus here. When a user searches for your business, the search engine results page (SERP) provides results like images of your business, directions to your business, and how to contact you about a service you provide. A Google My Business listing is there to help customers find you.
NAP stands for Name, Address, and Phone Number. You may think this is something trivial, but having accurate NAP across your website, GMB, and any other listings that you may be on (Yelp, etc) is important. This tells Google that you are located at a certain address and you haven’t moved, and it also provides strong synergy across your listings empowering how you rank and show up in the local pack on the SERP.
Consistent interactions with your Google My Business listing helps Google understand that you are an active business owner that’s worth recommending to potential customers. Responding to reviews, updating your hours for holidays, and updating your GMB with new services and service areas when a new portion of your business expands or a product launches is important because it keeps Google in the loop and gives them confidence in recommending your business to others.
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Word of mouth is important to your business, and reviews are the online version of this in the digital age. Reviews help customers understand that your business is reputable and trustworthy, and the specific notes they provide help others as they’re looking for the type of work you provide. Reviews can also help Google know that you are worth recommending to people; the more reviews and the better they are, the more reputable Google sees you and the higher it places you in the SERP results.
Extensive keyword research is put into every client and their profile. We look at your services and how people search for them on the internet and other ways that these services are represented that you may not be showcasing. We look into how your services can be attached to commercial, residential or other businesses needs, and we begin to plan out a strategy to get you in front of those potential clients as soon as possible.
In addition to your Google My Business listing, having an optimized plumbing website design is just as important. Think of them as partners, working together to help get you in front of prospective customers. Google gets and relays data from your website to Google My Business to enhance the listing, so having clear and correct information about the specific services, products, operating times, locations, service areas and more are extremely important to have on your website.
Technical SEO is the work that goes on behind the scenes that you may not see on the site. This is the glue that holds everything together. It includes schema, which is code that goes onto your website to make the information on it more easily accessible to the programs that crawl websites. Meta titles & meta descriptions are needed as well for each page. These are short descriptions of what a page’s purpose is and these things help give a quick overview of what a user will get from the page they are looking at.
Service pages are specific pages created for each service you provide. Not only do they help Google understand your business and how you can help customers, but they also help your customers understand the services you can provide to them. The text on your service pages should give a well thought out and detailed view into what you offer. When you do this effectively, it helps establish that you are an expert in your industry and lets customers know that you are capable of helping solve their customers’ problems. In turn, this helps Google understand that it can safely recommend you to users who search for what you offer.
These are completely necessary for running a successful Google Ads account for plumbing companies as well!
Just like your Google My Business listing, you’ll want to have service area pages on your website, too. One page for each service area is ideal as Google will see this and understand each area you operate within. Each of these pages should also specifically describe the services you provide. Making sure your address, phone number and business name are clear and visible on your site also is a big help with Google so that it can verify that you are who you say you are.
Between your Google My Business listing and your website, these local SEO strategies will help you improve your online presence and stand out among your competition to drive more leads and better serve your customers. However, these are just some of the pieces of the local SEO puzzle that the experts at Searchalytics are well equipped to handle. Let’s work together to create a strong online foundation for your business so you can rank high in the search results, getting you in front of more prospective clients to turn searches into sales.