Local SEO Win Your Market

Our standard processes for local SEO success includes a formula that drives results over time, but can be altered depending on the industry. Overall, here are the main factors that drive local SEO success:

Reviews – The online reputation of a business is extremely important! Quality, quantity, and recency all factor into ranking well in Google and other search engines.

GMB Optimization – The quality of a Google My Business listing plays a major role in limiting or maximizing a business’ opportunity to rank locally for keywords that drive business.

Interactions – Showcasing the fact that a business is a living, breathing organization is important. Examples include earning new reviews, responding to reviews, responding to questions, and being timely in all responses.

Local Schema Markup – Schema markup is a part of technical SEO that is implemented on the code of the website and communicates key parts of the business to search engines like Google. 

Citations/Listing Builder – Maintaining a consistent business name, address, and phone number across all listings help Google’s confidence to rank the business for key terms. Examples of websites that lists businesses are Google, Yelp, Facebook, Angie’s List, and many more. This is all managed by Searchalytics and visible in the report.

Service Landing Pages – The specificity of provided services paired with relevance to searches that potentially drive business is foundational to local SEO success. 

Service Area Pages – The nature of how Google’s local pack works can limit the reach for service industries that travel beyond their physical location. Service area pages can be part of the solution paired with schema markup.

Blog Content – Answering questions can be executed with an FAQ page, but detailed answers are better solved with a blog post. The best blog content derived from keyword research provides more traffic and also leads visitors to convert into a customer.