Turn Searches Into Sales!
Local SEO (search engine optimization) is a form of local search marketing which should generate more visitors, more calls, and more revenue.
Ideally it works like this: An individual in your area searches for a product or service that your business provides – and they find you instead of a competitor!
We have a set of processes and an excellent team to help your business’ digital presence grow.
We’re all in business to earn revenue and that’s exactly what local SEO and a mature digital presence will provide.
Local SEO is less about competing with the big box stores, and more about beating your local competitors. Every day, people are searching for your product/service – beat them with Searchalytics!
When a search is performed with local intent, these are the main factors Google considers.
Billions of people search on Google every day, ~46% of those searches have local intent.
When someone performs a search with local intent like “plumbers near me” or “best seafood in miami” or “best moving company near me” – there is money at stake! Searchalytics helps searchers find your business.
The higher your business ranks for searches that drive new business increases the probability for more visits, calls, and increased revenue. But it doesn’t happen by accident! Our keyword research is designed to maximize the reach by establishing a foundation for growth.
Imagine ranking 10th when someone searches “plumbers near me” on Google, resulting in ~1 lead per week. At 5th place on Google, it may be 15 leads per week and at 1st place, it may create 200 leads per week.
More engagements – chats, phone calls, direction requests, reviews – create more revenue!
Our standard processes for local SEO success includes a formula that drives results over time, but can be altered depending on the industry. Overall, here are the main factors that drive local SEO success:
Reviews – The online reputation of a business is extremely important! Quality, quantity, and recency all factor into ranking well in Google and other search engines.
GMB Optimization – The quality of a Google My Business listing plays a major role in limiting or maximizing a business’ opportunity to rank locally for keywords that drive business.
Interactions – Showcasing the fact that a business is a living, breathing organization is important. Examples include earning new reviews, responding to reviews, responding to questions, and being timely in all responses.
Local Schema Markup – Schema markup is a part of technical SEO that is implemented on the code of the website and communicates key parts of the business to search engines like Google.
Citations/Listing Builder – Maintaining a consistent business name, address, and phone number across all listings help Google’s confidence to rank the business for key terms. Examples of websites that lists businesses are Google, Yelp, Facebook, Angie’s List, and many more. This is all managed by Searchalytics and visible in the report.
Service Landing Pages – The specificity of provided services paired with relevance to searches that potentially drive business is foundational to local SEO success.
Service Area Pages – The nature of how Google’s local pack works can limit the reach for service industries that travel beyond their physical location. Service area pages can be part of the solution paired with schema markup.
Blog Content – Answering questions can be executed with an FAQ page, but detailed answers are better solved with a blog post. The best blog content derived from keyword research provides more traffic and also leads visitors to convert into a customer.
Local SEO provides great long-term growth! The timeline of results varies based on the industry competitiveness and location competitiveness. Let’s get started!
our processes will work for you too!
Enjoy a few of our case studies built by the results of experience, an amazing team, and rock-solid processes.
Growing in local SEO can take time, but it has huge benefits! This custom home builder client used to rank 25th in Google for the term “home builder” (when searched in their city) and now they rank 1st!
Client: “We’re definitely busier than ever. Probably a little too busy!”
How their Google ranking for this term looks over time:
Aug 2019: 15th
Dec 2019: 12th
Jan 2020: 10th
Sept 2020: 6th
Oct 2020: 3rd
Jan 2021: 1st
And there’s SO MUCH ROOM TO GROW in more revenue-driving terms.
Growing the business’ online presence directly drives new phone calls, website visits, and direction requests that are measured by Google My Business (GMB).
For this client that offers window tint and ranks really well for all of the services they provide, the GMB results are evident. Not all results are reported by GMB. Over this span, they’ve received many more phone calls as a result of the 240% year-over-year growth of the organic traffic.
For this local plumbing company, we manage their local SEO and digital advertising. With the 209% growth in organic growth year-over-year, we were able to drive more leads while also spending less money on digital advertising!
