Google LSA’s: Premium Spot on Google for Local Companies Google Local Service Ads (LSA) is a platform provided by Google to help businesses connect with local customers. Local Service Ads are specifically designed for service-oriented businesses, such as plumbers, fence installers, moving companies, and so many other professionals. The Local Service Ads platform is constantly […]

The sale of the year is here! Black Friday is a crucial day for sales and the start of the holiday season buzz. Is your business prepared? If not, here’s a cheat sheet and survival guide from your friendly neighborhood marketing team at Searchalytics!
Black Friday and Cyber Monday are great opportunities for your business to attract new customers and retarget your existing audience. Read on to find some new tips, refresh your marketing strategy, and learn how best to target customers and drive traffic to your business.

Google My Business (GMB) is a tool provided by Google that provides a platform to display a business’ information in response to a Google search related to it. https://www.youtube.com/watch?v=-19QflV07uUIn a way, Google My Business is basically just a business listing like you would see on a site like Yelp or Angie’s List. But unlike those independent websites, Google My Business listings are programmed to show up as a result of Google searches.
Within a Google My Business listing, a business can present lots of different pieces of information. A business can include their address, relevant photos, contact information like phone numbers and emails, links to their website, and even a recommendations section run by Google itself (which we’ll talk about more later).

Granting a new user access to Analytics takes just a few clicks and is a crucial part of our onboarding process at Searchalytics. Follow our step-by-step guide below to make adding us to your existing Google Analytics account a breeze! Step 1 Login to your Google Analytics account at analytics.google.com. Step 2 In the very […]

In your first month partnering with Searchalytics, you will have received an email with access to the Searchalytics Dashboard. This is a powerful reporting tool that is made MORE powerful by connecting data sources to the Reputation Manager report. We’ll go through the steps to accomplish this below. Step 1 Go to URL for your […]

Business listings can make the difference between a business’ online success and failure. They’re a free and effective way to spread information about your business and make your SEO strategy work for you. Search engines are constantly looking for information about businesses, and listings can make the difference in if a search engine has confidence or not in your business and puts it on SERPs (Search engine results pages).

The local business scene is the life blood of any city’s economic and cultural scene. But as it is with any business venture, small local businesses have challenges that they must overcome to keep afloat in a business world dominated by a host of magnate companies like Amazon or Facebook. And yet, we tend to look to small business first when we want to solve a problem or need something. So, here are the best things you can do to support your local businesses!

Sometimes, in the SEO world, we lose sight of the main goal of small business. We worry about search engine rankings, review volume, listing management and website building so much that we forget that at the end of the day, our goal is to help small businesses do what they love. And a big part of that is customer satisfaction and being able to make a difference in the lives of people who solicit small businesses for assistance.

As a small business owner, you’re tasked with an insane amount of things to accomplish on a daily basis. Most owners will run a store front, manage employees, try to attract new customers, be in meetings, answer emails, and so much more. It can be exhausting! And as a result, maintaining a social media presence is frequently put on the back burner.

One of the ways that people can get the word about their business is something that lots of people don’t even think of when they think “marketing”. It’s their business listing presence, and it is an ever-growing part of your business that needs to be managed and controlled to guarantee that you’re using them to your advantage. Win Local has a tool for you to manage these listings and make them grow! It’s called Listing Builder, and it may be the next big step in growing your online presence!