Google My Business (GMB) is a tool provided by Google that provides a platform to display a business’ information in response to a Google search related to it. https://www.youtube.com/watch?v=-19QflV07uUIn a way, Google My Business is basically just a business listing like you would see on a site like Yelp or Angie’s List. But unlike those independent websites, Google My Business listings are programmed to show up as a result of Google searches.
Within a Google My Business listing, a business can present lots of different pieces of information. A business can include their address, relevant photos, contact information like phone numbers and emails, links to their website, and even a recommendations section run by Google itself (which we’ll talk about more later).