Summary
Old Florida Lodge offers offshore and inshore fishing, scalloping and fly fishing excursions along Florida’s pristine nature coast. There’s no better guide to explore and catch the fish of Florida’s unique waterways. All inclusive waterfront lodging options are also available.
Main goals for the site included creating and incorporating great visual content for lodging and fishing excursions. Visual content was created and then used to sell packages and tell the story through use of galleries of what visitors can expect when booking. The site also incorporates planning and call-in bookings, social media reel highlights and a wide range of well-known industry partners, which builds trust and drives leads.
Business results
• The first version of the website was launched in 3 weeks so that the company could start sales in the hot season.
• With the help of the end-to-end analytics management team received a clear understanding of what marketing channels were the most efficient and where they could be optimized.
Team
- Business Analyst
Tyler Register - UX/UI designer
Nick Fitchpatrick - Backend Developer
Sergey Savin - Frontend developer
Sergey Savin
