GMB Powers the GKG
GMB is also incredibly detailed and can put out your businesses information in more than one place. It’s basically one tool that covers several portions of Google’s business interface.
Arguably, the most important one is the Google Knowledge Graph (GKG). The Google Knowledge graph is an incredibly detailed “box” of information that shows up when someone makes a search about your business. This is the information hub on the right-hand side of your screen when you make a search related to your business.
This is where most of the important information that consumers need is located. Here is where you’ll find that address, website links, contact information, and the recommendations hub that I mentioned earlier. This hub is super important, as it gives an easy way for consumers to see relevant recommendations and gives YOU an opportunity to respond to negative (or positive) ones with explanations (or thanks!).
GMB Powers the Local Pack
GMB Powers Google Maps
Optimized GMB = More Revenue
"By using your Google My Business, you increase your local search efficiency. People searching locally will have much more difficulty finding your business if your GMB isn’t up to date. "
People who search locally, or have their location accessible by Google, can come across your business’ GMB listings (especially the Local Pack and Google Maps listings) by even the most generic of searches if you have your listing accurate and up to date.
Google has seen the GMB’s popularity and, being Google, have even added more features to the GMB to make your business thrive (and give Google a boost, too). Things like being able to post promotions, respond to questions in a Q&A style, and manage reviews have given businesses the ability to go beyond simply providing information and dig into the reputation management and reviews marketing sectors as well.
We can help optimize your Google My Business listing to make sure you’re getting the most out of this amazing tool. Your business can use GMB to grow bigger than ever before and have a stronger digital presence than you can imagine, all without having to revamp or renovate your website!