Maximize Your Site's Potential
SEO
Search engine optimization plays an extremely important role in the website’s job of earning quality traffic. It’s not simply a behind-the-scenes work. Good SEO requires a collaborative effort of user experience on all devices, a fast page loading speed, structured data, and much more.
Keyword research provides a solid foundation for the landing pages necessary to drive business and meta tags remain extremely important. The content of the page must solve the searcher’s query in the most effective and impactful way.
The technical side of SEO is simply setting up the website for success by pointing crawlers in the right direction, allowing the right pages to be indexed, and helping search engines understand the content. Technical SEO requires meticulous detail because a small mistake can create mayhem for a search engine which results in negatively impacting revenue/traffic.
Key Segements of SEO with Searchalytics
Technical SEO Audit
If you have an existing site, we’ll begin with an audit checking the state of canonicals, sitemap, status codes, meta directives, etc. This is actually fun to us!
Keyword Analysis
Targeting the correct keywords and queries provides a great foundation for the site and typically includes some low hanging fruit.
Content Roadmap
Based on keyword research, we will establish priority for new landing pages or blog posts based on projected impact on revenue/traffic.
Reporting & Analysis
We report progress based on key performance indicators we establish during the on-boarding phase.
Coaching as Desired
If you don’t want long-term support but want to bounce an idea off of us, need assistance with a migration, or to have us teach someone SEO; we will help!
Long-Term Evaluation & Optimization
Evaluating and optimizing SEO is an on-going process as search engines, competitors, search results pages, and search verticals are constantly in a state of change. As a partner, we’ll handle this for you.