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Migrating Rudy’s Performance Parts to Shopify

Challenges and Solutions:

Shopify Design & Development:

We migrated Rudy’s Performance Parts to Shopify to leverage its robust features and pre-existing integrations to better support their growing business needs. Our design focused on improving user experience, increasing conversion rates, and maximizing sales potential, while incorporating Rudy’s brand and personality.

Content & Data Migration:

A seamless migration of content and data from the previous platform to Shopify is vital to ensuring continuity and minimizing disruption to Rudy’s operations. Our team managed the migration process, ensuring that all information was transferred accurately and efficiently. We implemented new designs, styling and page layouts during the content migration process, and also took on the daunting task of cleaning up fitment and product data during the migration, which can be a necessary challenge while replatforming.

Fitment & Catalog Optimization:

We re-organized Rudy’s extensive catalog to help improve site infrastructure and drive sales. Rudy’s worked to resolve duplicate products and utilized Shopify’s Smart Collections to make managing products easier. Now that Rudy’s is in a better position to more easily manage their catalog and add new products, we’ll be able to focus efforts on data optimization and improving conversion rates through better fitment data and product content.

Redirects & SEO:

Implementing proper redirects and optimizing the website for search engines is essential for maintaining organic visibility and traffic. Our SEO experts ensured that the website adheres to best practices, including implementing redirects, optimizing metadata, and improving site structure to enhance search engine rankings and drive organic traffic.


Benefits Delivered:

Scalability and Growth:

Replatforming to Shopify provides a scalable foundation that supports their business growth and expansion plans. The robust platform offers flexibility and agility to adapt to evolving market trends and customer demands. Just be sure to work with a partner that is aware of the best way to capitalize on the enhanced features Shopify has to offer so the end result is a lightweight, easy to use and easy to manage website.

Enhanced User Experience:

Our design and optimization efforts have significantly improved the overall user experience on the Rudy’s website, not to mention the stability and performance Shopify natively brings to the table. Customers can now easily find the products they need, access relevant information, and complete purchases with confidence, resulting in higher satisfaction and retention rates.

Improved Personalization and Remarketing:

By utilizing upsell rules and integrating Klaviyo for email marketing, Rudy’s is able to increase average order value and streamline remarketing to existing customers. Shopify’s capabilities through 3rd party integrations and potential customizations provide exciting opportunities for future marketing strategies that are not limited by the website’s technical limitations.


  • Custom Design
  • SEO
  • Custom Development
  • Research and Strategy
  • Shopify Development
  • Site Migration
  • Conversion Rate Optimization
  • Catalog Optimization
  • Searchauto YMM Lookup



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