Sometimes, in the SEO world, we lose sight of the main goal of small business. We worry about search engine rankings, review volume, listing management and website building so much that we forget that at the end of the day, our goal is to help small businesses do what they love. And a big part of that is customer satisfaction and being able to make a difference in the lives of people who solicit small businesses for assistance.
Every business is different. No two businesses run identically, and therefore, no two SEO strategies run identically! A local SEO strategy is completely dependent on your industry, your business model, and the amount of money you want to spend on SEO.
As a small business owner, you’re tasked with an insane amount of things to accomplish on a daily basis. Most owners will run a store front, manage employees, try to attract new customers, be in meetings, answer emails, and so much more. It can be exhausting! And as a result, maintaining a social media presence is frequently put on the back burner.
One of the ways that people can get the word about their business is something that lots of people don’t even think of when they think “marketing”. It’s their business listing presence, and it is an ever-growing part of your business that needs to be managed and controlled to guarantee that you’re using them to your advantage. Win Local has a tool for you to manage these listings and make them grow! It’s called Listing Builder, and it may be the next big step in growing your online presence!
While these are both things that are important, one of the biggest ways that businesses gain traction on the internet are through business listings. However, lots of companies do not claim listings or even have knowledge of what a business listing is. Well, worry no more, today we’ll be answering the big question of “what is a listing?” And the answer could be the key to growing your business’ online presence!
Ever wondered if there was an official term for “getting your name out there”? Well, in the world of Local SEO, there is! It’s called “citations”, and they’re a key to monitoring how effectively your business is doing in terms of SEO. Citations are a great way to have people find out about your business and can help you rank much higher on search engines.
The search intent is a great way to segment and develop things within the SEO world, but in reality, it’s the first step in the end goal of SEO – increasing branded interactions and making money for businesses. And to understand just how search intent does this, it’s even more important to understand the concept of the sales funnel.
Since I’ve started writing about local business online tactics, one fact has become VERY apparent: reviews are important. They’re not just important, they’re vital. Do or die. And every SEO or Marketing specialist will tell you exactly that. And that’s why I refer to the modern day virtual market as simply the “Review Market”.
The world of SEO and digital marketing can seem like it’s a job too large to ever be conquered. Ranking in search engines is hard, and you may feel discouraged due to the variety of searches that happen everyday. How can we be sure to rank and increase traffic if Internet searches are so varied and unpredictable? Well, the Internet is not as much of a place of coincidence as it may seem.
One of the cool things about having a virtual marketplace is that it serves as a platform for interaction between customers and employees alike. And …
It’s easy to think that advertising is as easy as dumping money into Internet ads and watching your business take off. Well, if it were that easy, there wouldn’t be any need for an advertising agency or support. But the advertising world isn’t as clean cut as that, and so, it’s necessary to monitor your advertising progress and analyze how your campaign is working for you. And Win Local has the perfect tool for you – Advertising Intelligence and Advanced Reporting.
There’s no doubt that businesses have taken a huge hit due to the COVID-19 outbreak. The economic ramifications of this pandemic will be felt for years to come. And as a local business owner, it’s important to try to analyze just how much your business model will have to change as a result.