The Sales Funnel and How it Works

The search intent is a great way to segment and develop things within the SEO world, but in reality, it’s the first step in the end goal of SEO – increasing branded interactions and making money for businesses. And to understand just how search intent does this, it’s even more important to understand the concept of the sales funnel.

The Review Market is Real

Since I’ve started writing about local business online tactics, one fact has become VERY apparent: reviews are important. They’re not just important, they’re vital. Do or die. And every SEO or Marketing specialist will tell you exactly that. And that’s why I refer to the modern day virtual market as simply the “Review Market”.

Search Intent: Purposes and What it Means

The world of SEO and digital marketing can seem like it’s a job too large to ever be conquered. Ranking in search engines is hard, and you may feel discouraged due to the variety of searches that happen everyday. How can we be sure to rank and increase traffic if Internet searches are so varied and unpredictable? Well, the Internet is not as much of a place of coincidence as it may seem.

Reviews, Their Importance, and How to Make Them Work for You

One of the cool things about having a virtual marketplace is that it serves as a platform for interaction between customers and employees alike. And as a result, there are a lot of opinions flying around about products and services. Of course, I’m talking about reviews.  Reviews can be one of the most important things […]

How to Use Advertising Intelligence

It’s easy to think that advertising is as easy as dumping money into Internet ads and watching your business take off. Well, if it were that easy, there wouldn’t be any need for an advertising agency or support. But the advertising world isn’t as clean cut as that, and so, it’s necessary to monitor your advertising progress and analyze how your campaign is working for you. And Win Local has the perfect tool for you – Advertising Intelligence and Advanced Reporting.

How to Use Google Trends to Influence Advertising Spend After COVID-19

There’s no doubt that businesses have taken a huge hit due to the COVID-19 outbreak. The economic ramifications of this pandemic will be felt for years to come. And as a local business owner, it’s important to try to analyze just how much your business model will have to change as a result.

How to Respond to Negative Reviews

We encourage people to respond to our business performance everyday, since it’s one of the biggest tools at our disposal to grow local businesses.

What is Local SEO?

The internet isn’t a simple machine. The things you see when you go on the Internet are in no way accidental, instead, they’re the result of a complex algorithm and a lot of hard work. And this is where SEO comes in. SEO, or Search Engine Optimization, is what businesses do to get to the […]

Introduction to Facebook Shops

In an attempt to help businesses recover from the hardships brought on by COVID-19, Facebook has launched a new platform called “Facebook Shops”. This new product is free to use, and allows Facebook users to build a virtual storefront right within Facebook. I dove right into Facebook Shops’ interface and procedures to see what creating […]